Most of the people do not overeat because they are hungry and not because the food is delicious. This paradoxical conclusion does Professor Brian Wansink from Cornell University in the USA, author of “mad eating: why we eat more than we think”. It is based on numerous experiments that the scientist was conducted to determine why and what quantities of food eaten per person. According to the author “always hungry man is a victim of circumstances: family, friends, containers, packaging products, size of tables and other factors that usually no one pays attention”.An interesting and telling example is the conclusion that Professor Wansink to make ice cream: “If 100 g of ice are placed in small glass, then a glutton would seem that there are many ice cream. If the same amount be placed in a large cup, ice cream will be “small” and would require additional man”.
The book is based on research conducted by a team of 63 experts and concludes it is the main reason for overeating is actually a purely psychological and not directly related to hunger or taste of food.
Original Source: http://tips4health.net/2011/08/why-people-are-overeating/
